Calculate Your Fair Sponsorship Rates in Seconds
Free tool for influencers to estimate brand deal pricing based on followers, engagement rate, platform, and niche.
Instagram: $100-$500 per post
3%+ gets premium rates
Video adds 30-50% value
Tech & Finance pay most
Different platforms have different CPM rates
Micro-influencers: 10K-100K followers
Tech & Finance niches pay higher rates
Adds 10% premium per month
Estimated per post/sponsorship
Based on current market rates for 2025
$15-25 CPM
$10-20 CPM
$20-30 CPM
$8-15 CPM
Our calculator uses real-time industry data and CPM rates collected from hundreds of brand deals. It provides a reliable benchmark within ±15% accuracy based on 2025 market rates.
Industry benchmarks: Instagram (1-3%), TikTok (3-6%), YouTube (1-4%). Rates above 3% generally command premium pricing for micro-influencers.
Currently, YouTube often has the highest CPM rates ($20-30), followed by Instagram ($15-25) and TikTok ($10-20). Tech and finance niches pay 30-50% more.
Video content typically commands 30-100% higher rates than photos. Reels/TikToks add $40-100, Stories add $20-50, and YouTube videos can double your rate.
Learn the exact formulas and factors that determine your sponsorship value.
Maximize your earnings with effective negotiation tactics used by top influencers.
Proven strategies to boost engagement and increase your rates by 50%+.
Use our calculator regularly to track your rate growth and negotiate better deals.
Base rate calculated using industry-standard CPM ranging from $10-$50 per 1,000 followers.
Higher engagement rates increase your value by 15-60% based on platform averages.
Video content commands 30-100% higher rates than photos. Additional requirements add $20-100.
Tech and finance pay 30-50% more. Fashion has consistent opportunities year-round.